Universally, 25 - 44 years old are staying on Facebook, Remember, this is the generation who greeted Facebook when it launched back in so they are sticking with the familiar. And the stats in Belgium echo this sentiment. Which makes sense. These are age groups that were not using technology when the platform launched. However, look at the numbers for the range.
That means the parents and grandparents of the year olds are getting social and we know what that means. The kids will go somewhere else. Here are some marketing takeaways from Belgium:. You should aim to hone your content strategy to appeal to this age range.
As social media networks age so too do their users and the older age group is gaining in savviness. In , consumers worldwide downloaded This is significant for marketers because it shows a rising trend towards user friendly apps and instant access to information. Millennials and younger now want information at their fingertips and easy apps for banking, dating, social media and lifestyle are considered essential. In Belgium the leading paid iPhone app is Badoo, a popular dating app. This is closely followed by Linkedin, Grindr and Twoo. Users in Belgium are predominantly using paid apps to connect with other people.
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Meanwhile on the organic app side, the app leaders are Facebook, Facebook Messenger, email, Whatsapp, Instagram, Snapchat, Twitter, Skype and dating apps. Apps are on the rise and therefore if your brand can create a useful and fully functional app for your product then you should. With so many Linkedin app downloads in Belgium, this is an active network you should tap into. This validates the continued rise in email marketing but be sure your messaging is spot on.
App users receive a ton of notifications and will soon block you if you content is not valuable, relevant or interesting. And these stats represent a global trend. Social media stats in Belgium, particularly in reference to video marketing illustrate the need for a more visual and audio marketing approach.
In fact, globally, video marketing offers the best return on investment. Brands have been successful using free tools like Facebook live and in app video editing software. Full view. Parc du Cinquantenaire 10, Brussels Belgium.
What travellers are saying
Schuman Brussels Metro 9 min. Car Hire See all Brussels car hire. Best nearby. Get to know the area. Learn the history of each place from your guide and relish the cultural highlights. Write a review. Traveller rating. Selected filters. All reviews two hours tapestries dutch exhibits french belgium horta. Birmingham, United Kingdom contributions 31 helpful votes. Must see.
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Read more. Date of experience: December Helpful Share. Why not explain these marvellous exhibits in English? I had a great visit today and just loved the tapestries, clocks and chronometers not to mention glass and early home displays, but WHERE Are the English descriptions? There are French and Dutch explanations but if they want to entice so many nationalities who speak English they need to up their game! There are a few generalised English translations for some rooms but the individual artefacts are in French and Dutch only.
Although there are signs for audioguides there are none available! Most frustrating! Date of experience: September Ian wrote a review Jun Wellingborough, United Kingdom contributions 59 helpful votes. Large museum.
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An interesting place as part of the complex of 3 museums in the park. The entrance is on the side nearest to the road not the same as the Military museum or Auto world. It is effectively divided into two sections. In the Belgium part lots of great tapestries , glass and clocks etc Along with a whole Art Deco shop. Lots to look at and not many visitors.
Date of experience: June Dan Lear wrote a review Mar Ghent, Belgium contributions 47 helpful votes. Enormous collection, well worth a visit student tickets highly discounted. Date of experience: March Luecht wrote a review Mar Leuven, Belgium contributions 61 helpful votes.