Asian Dating Apps Are Hungry For Your Love | Generation T
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How can we help you? These apps were born in the US and quickly spread to Europe, but Asia—with a distinct dating behaviour and a different set of social norms and expectations—needed apps that tapped into local culture. In China, this kicked off with Tantan, which operates almost identically to Tinder.
But it quickly outclassed its American doppelganger by attracting a significantly higher proportion of users in China, particularly outside of mega-hubs like Beijing and Shanghai. Interestingly, Tantan is very vocal about how focused it is on relationships, rather than casual dating. Yu Wang, the founder of Tantan , says he is solving a societal problem brought about by young Chinese people moving to cities for work, often to places where they have no families or strong friendship circles.
Very few young people go to bars and pubs. Another Chinese app, Momo , has got more of a hook-up reputation and is particularly popular with ex-pats living in China make of that what you will.
This has proved popular in a culture where people are generally more reserved about approaching someone, even on dating apps, than they are in other parts of the world. In Southeast Asia, meanwhile, negative perceptions around dating apps continue to linger. Finding love online has been historically frowned upon in many of the more conservative societies such as Malaysia and Indonesia, and this stigma has kept singles looking for love IRL Internet parlance for "in real life".
A few tech innovators, however, have found a way to break these difficult markets.